Growth
True North against its category
The biggest tracked US gas stations & convenience stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks True North's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
Store footprint
Store map
12 tracked True North locations across 7 US states.
Tracked stores by state
- Ohio 5
- Illinois 2
- California 1
- Michigan 1
- Utah 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at True North
Tracked chains True North customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Plein Air Cafe
100
N
Nella Pizza e Pasta
63
H
Harper Foods
54
H
Hyde Park Produce
53
S
Seminary Co-op Bookstore
53
M
Medici on 57th
51
A
A&S Beverages
15
R
Roux Diner
9
L
La Boulangerie
8
More trends