Growth
The Parlor against its category
The biggest tracked US bars, pubs & breweries by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Parlor's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Seminole Hard Rock Hotel & Casino
|
- |
| 2 |
B
Bar Louie
|
-28.8% |
| 3 |
T
The Tavern at Your Nexton Harris Teeter
|
+0.1% |
| 4 |
M
McMenamins
|
+7.1% |
| 5 | L Landmark | - |
| 6 |
P
Postino WineCafe
|
-3.4% |
| 7 | T The Local | -3.3% |
| 8 |
T
The Brass Tap
|
-8.2% |
| 9 |
M
McGuire's Irish Pub
|
-15.5% |
| 10 |
T
Tin Roof
|
+5.9% |
Share of tracked category spend, indexed
Store footprint
Store map
32 tracked The Parlor locations across 23 US states.
Tracked stores by state
- California 3
- Michigan 3
- Alabama 2
- North Carolina 2
- Ohio 2
- Pennsylvania 2
- Texas 2
- Arizona 1
- Colorado 1
- Connecticut 1
- Florida 1
- Iowa 1
- Indiana 1
- Kentucky 1
- Maryland 1
- Maine 1
- Mississippi 1
- New Jersey 1
- Nevada 1
- New York 1
- Oklahoma 1
- Utah 1
- Washington 1
Customer overlap
Who shops at The Parlor
Tracked chains The Parlor customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Velvet Cafe
100
G
GB Nutrition
88
C
Corks and Tops
74
I
Innisfree Irish Pub
74
B
Brady's Bar
62
P
Paul's Country Market
54
O
Oryana Community Co-op
53
Oryana Community Co-op
53
T
The Booth
51
T
The Alamite
49
R
Rare Bird Brewpub
45
More trends