Growth
The Mill against its category
The biggest tracked US bars chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Mill's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Seminole Hard Rock Hotel & Casino
|
- |
| 2 | T The Beach Bar at Hard Rock | - |
| 3 |
A
Alaska Airlines
|
-5.6% |
| 4 |
W
Wings Etc.
|
-19.1% |
| 5 |
G
Golden Nugget
|
+12.7% |
| 6 |
O
Ojos Locos Sports Cantina
|
+8.9% |
| 7 | J Junior's | +5.5% |
| 8 |
P
Pins Mechanical Co.
|
-21.7% |
| 9 |
T
The Brass Tap
|
-9.7% |
| 10 |
T
Tin Roof
|
-19.8% |
| 120 | T The Mill | - |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked The Mill locations across 11 US states.
Tracked stores by state
- California 2
- North Carolina 2
- Nebraska 2
- New York 2
- Ohio 2
- Colorado 1
- Illinois 1
- Michigan 1
- South Carolina 1
- Tennessee 1
- Texas 1
Customer overlap
Who shops at The Mill
Tracked chains The Mill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
A
Anderson's Glen Arbor Market
100
F
Falletti Foods
89
S
Sacramento Natural Foods Co-op
80
B
Bi-Rite Market
78
Bi-Rite Market
78
M
Meehan's Chophouse
77
T
The Wing Company
73
The Wing Company
73
C
Clean Getaway
69
D
DIG in the Park
66
L
Local Roots Market and Cafe
65
B
Baker's
64
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