Growth
The Mill against its category
The biggest tracked US cafes & bakery-cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Mill's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panera Bread | -1.3% |
| 2 | Einstein Bros. Bagels | +2.3% |
| 3 | Bruegger's Bagels | -23.2% |
| 4 | Kneaders Bakery & Cafe | -8.9% |
| 5 | Tatte Bakery & Cafe | +5.9% |
| 6 | Café Zupas | -10.2% |
| 7 | La Madeleine French Café | -13.6% |
| 8 | Corner Bakery | -17.5% |
| 9 | Virgin River Hotel and Casino | +11.5% |
| 10 | Uncommon Grounds Coffee & Bagels | +6.7% |
| 23 | The Mill | +7.2% |
Share of tracked category spend, indexed
Store footprint
Store map
39 tracked The Mill locations across 20 US states. California, New York, and Illinois hold 31% of them.
Tracked stores by state
- California 5
- New York 4
- Illinois 3
- Massachusetts 3
- North Carolina 3
- Pennsylvania 3
- Florida 2
- Michigan 2
- Nebraska 2
- Texas 2
- Arizona 1
- Colorado 1
- Georgia 1
- Indiana 1
- Louisiana 1
- Minnesota 1
- Missouri 1
- Ohio 1
- South Carolina 1
- Tennessee 1
Customer overlap
Who shops at The Mill
Tracked chains The Mill customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Bi-Rite Market
100
Falletti Foods
82
Anderson's Glen Arbor Market
72
Sacramento Natural Foods Co-op
63
Gus's Community Market
63
The Wing Company
57
Rainbow Grocery
56
Meehan's Chophouse
54
Clean Getaway
49
DIG in the Park
45
More trends