Growth
The Cup against its category
The biggest tracked US cafes & bakery-cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Cup's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panera Bread
|
+0.2% |
| 2 |
E
Einstein Bros. Bagels
|
+2.9% |
| 3 |
B
Bruegger's Bagels
|
-18.6% |
| 4 |
K
Kneaders Bakery & Cafe
|
-8.6% |
| 5 |
T
Tatte Bakery & Cafe
|
+4.9% |
| 6 |
C
Café Zupas
|
-9.4% |
| 7 |
L
La Madeleine French Café
|
-13.3% |
| 8 |
C
Corner Bakery
|
-16.8% |
| 9 | V Virgin River Hotel and Casino | +10.8% |
| 10 |
N
Northstar Cafe
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked The Cup locations across 11 US states.
Tracked stores by state
- Washington 2
- California 1
- Illinois 1
- Indiana 1
- Maine 1
- Michigan 1
- Missouri 1
- Nevada 1
- Oklahoma 1
- Pennsylvania 1
- Texas 1
Customer overlap
Who shops at The Cup
Tracked chains The Cup customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tensai Sushi
100
W
Wisconsin Market
95
C
Casino Grocery & Market
74
F
Frazier Farms
52
Frazier Farms
52
E
Eagle Pass Water Works
45
J
Joe's Market Basket
42
T
The Chug
41
C
Choche's BBQ & Bar
41
G
Goshen Coffee
40
Goshen Coffee
40
B
Ball State University
39
Ball State University
39
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