Growth
Tesla against its category
The biggest tracked US EVs & charging chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tesla's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Pilot Electric Vehicle Charging Station
|
-0.5% |
| 2 |
T
Tesla
|
-1.6% |
| 3 |
C
Chugach Electric Association
|
- |
| 4 | L La Pico Market | +0.7% |
| 5 | F FastPark & Relax | - |
| 6 | M Marriott Shadow Ridge South | -25.9% |
| 7 | W Wolf Trap | -17.1% |
| 8 | A All American HD DCFAST Hog | -11.0% |
| 9 |
B
Blink
|
-42.1% |
| 10 | R Rod 'n Reel | -18.3% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Tesla locations across 6 US states.
Customer overlap
Who shops at Tesla
Tracked chains Tesla customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
ChargePoint
100
ChargePoint
100
R
Royal Blue Grocery
36
C
Chavez Supermarket
33
Chavez Supermarket
33
P
PGE
20
7
7 Flags Car Wash
13
7 Flags Car Wash
13
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