Growth
Sweet Leaf against its category
The biggest tracked US cafes & bakery-cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sweet Leaf's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
P
Panera Bread
|
+0.2% |
| 2 |
E
Einstein Bros. Bagels
|
+2.9% |
| 3 |
B
Bruegger's Bagels
|
-18.6% |
| 4 |
K
Kneaders Bakery & Cafe
|
-8.6% |
| 5 |
T
Tatte Bakery & Cafe
|
+4.9% |
| 6 |
C
Café Zupas
|
-9.4% |
| 7 |
L
La Madeleine French Café
|
-13.3% |
| 8 |
C
Corner Bakery
|
-16.8% |
| 9 | V Virgin River Hotel and Casino | +10.8% |
| 10 |
N
Northstar Cafe
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Sweet Leaf locations across 4 US states and DC.
Tracked stores by state
- Virginia 6
- District of Columbia 1
- Mississippi 1
- Oregon 1
- Tennessee 1
Customer overlap
Who shops at Sweet Leaf
Tracked chains Sweet Leaf customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
McLean Animal Hospital
100
C
Chelsea Market & Deli
85
B
Balducci's Food Lover's Market
83
Balducci's Food Lover's Market
83
M
McLean Hardware
82
V
Vienna Valet
80
S
StarNut Gourmet
70
C
Chesterbrook Excel Service Station
62
C
Connell's Valet
61
V
Vienna Gas & Auto Care
57
D
Depaul's Urban Farm
54
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