Growth
Strawberry Fields against its category
The biggest tracked US cafes & bakery-cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Strawberry Fields's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panera Bread | -1.3% |
| 2 | Einstein Bros. Bagels | +2.3% |
| 3 | Bruegger's Bagels | -23.2% |
| 4 | Kneaders Bakery & Cafe | -8.9% |
| 5 | Tatte Bakery & Cafe | +5.9% |
| 6 | Café Zupas | -10.2% |
| 7 | La Madeleine French Café | -13.6% |
| 8 | Corner Bakery | -17.5% |
| 9 | Virgin River Hotel and Casino | +11.5% |
| 10 | Uncommon Grounds Coffee & Bagels | +6.7% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Strawberry Fields locations across 6 US states. Colorado, Florida, and Illinois hold 64% of them.
Customer overlap
Who shops at Strawberry Fields
Tracked chains Strawberry Fields customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
The Ten Top
100
Perro Blanco
77
Granby Veterinary Hospital
72
Pendulum Fine Meats
68
Naro Expanded Cinema
67
Tacos Y Tequila
65
The Bakehouse at Elation
60
Texture Defined
60
Elation Brewing
59
Cure Coffeehouse
56
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