Growth
Southwest Airlines against its category
The biggest tracked US airlines by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Southwest Airlines's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Delta Air Lines | - |
| 2 | American Airlines | -17.7% |
| 3 | Hawaiian Airlines | -66.7% |
| 4 | Alaska Airlines | - |
| 5 | EVA Air | -3.3% |
| 6 | Breeze Airways Hq | - |
| 7 | Southwest Airlines | - |
| 8 | United Airlines | - |
| 9 | Sun Country | - |
| 10 | Shelbyville Airport | -0.3% |
Share of tracked category spend, indexed
Store footprint
Store map
51 tracked Southwest Airlines locations across 26 US states. Texas, California, and Colorado hold 37% of them.
Tracked stores by state
- Texas 8
- California 7
- Colorado 4
- Florida 3
- Michigan 3
- Arizona 2
- Illinois 2
- Minnesota 2
- North Carolina 2
- Nevada 2
- Alabama 1
- Arkansas 1
- Georgia 1
- Indiana 1
- Kentucky 1
- Maryland 1
- Maine 1
- Missouri 1
- Mississippi 1
- New Mexico 1
- New York 1
- Ohio 1
- Oregon 1
- Pennsylvania 1
- South Carolina 1
- Virginia 1
Customer overlap
Who shops at Southwest Airlines
Tracked chains Southwest Airlines customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Jewel-Osco
100
Market Max
89
Wind Creek Chicago Southland
72
Mariano's
61
Barraco's Pizza
57
Brookhaven Market
54
Gas N Wash
51
Fairplay Foods
35
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