Growth
Southern States against its category
The biggest tracked US gas stations chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Southern States's share of the category quarter by quarter, indexed to 2024 Q3 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Shell
|
-2.7% |
| 2 |
C
Chevron
|
+3.8% |
| 3 |
M
Marathon
|
- |
| 4 |
S
Sunoco
|
-3.6% |
| 5 |
S
Speedway
|
-18.2% |
| 6 |
Q
QuikTrip
|
+3.7% |
| 7 |
M
Maverik
|
+10.9% |
| 8 |
M
Murphy USA
|
+2.3% |
| 9 |
E
Exxon
|
-12.1% |
| 10 |
L
Love's Travel Stop
|
+1.9% |
| 60 |
S
Southern States
|
+0.4% |
Share of tracked category spend, indexed
Store footprint
Store map
74 tracked Southern States locations across 8 US states.
Tracked stores by state
- Kentucky 21
- Virginia 19
- North Carolina 17
- West Virginia 8
- Maryland 4
- Delaware 2
- South Carolina 2
- Florida 1
Customer overlap
Who shops at Southern States
Tracked chains Southern States customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
CFC Farm & Home Center
100
R
Remington DMV Select
56
T
Tri County Feeds, Fashions, Finds
50
W
Weaver Street Market
50
H
Hoof & Paw Veterinary Services
49
R
Round Hill Market
48
C
Culpeper Noland
45
H
Hinton Mills
45
T
The Ole Country Store
45
B
Battlefield Toyota
43
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