Chain · United States · data through September 2026

Royal Liquors

Iceflower tracks 22 Royal Liquors stores across 13 US states.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
22
States
13
Category
Liquor Store

Growth

Royal Liquors against its category

The biggest tracked US liquor store chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Royal Liquors's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 Fine Wine & Good Spirits +0.1%
2 Virginia ABC -0.7%
3 Spec's Wines, Spirits & Finer Foods +4.8%
4 ABC Fine Wine & Spirits +2.6%
5 Idaho State Liquor Store +0.8%
6 Binny's Beverage Depot +1.0%
7 BevMo! -6.5%
8 State Liquor Store -0.1%
9 DABS Utah State Liquor Store -14.6%
10 Big Red Liquors +6.2%

Share of tracked category spend, indexed

100 109.0 2024 Q4 2026 Q3

Store footprint

Store map

22 tracked Royal Liquors locations across 13 US states. California, Missouri, and Texas hold 50% of them.

Customer overlap

Who shops at Royal Liquors

Tracked chains Royal Liquors customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

Economy Package Liquor 100
Hornbacher's 90
20 West Wine & Spirits 76
Inman Fast Stop No 2 63
Tienda Morelos 45
21st Amendment Wine & Spirits 38
SoBro Spirits 37
Happy Harry's Bottle Shop 33

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.