Chain · United States · data through September 2026

Rebel

Iceflower tracks 26 Rebel stores across 11 US states.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
26
States
11
Category
Gas Stations & Convenience Stores

Growth

Rebel against its category

The biggest tracked US gas stations & convenience stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rebel's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 Shell -1.9%
2 Circle K +0.6%
3 Wawa +4.7%
4 7-Eleven -4.4%
5 Chevron +2.5%
6 Sheetz +1.1%
7 Marathon -
8 QuikTrip +5.2%
9 Sunoco -3.9%
10 Maverik +8.3%

Share of tracked category spend, indexed

100 41.7 2024 Q4 2026 Q3

Store footprint

Store map

26 tracked Rebel locations across 11 US states. Illinois, Nevada, and Ohio hold 58% of them.

Customer overlap

Who shops at Rebel

Tracked chains Rebel customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

Day N Night Food & Liquor 100
Bolingbrook First Party 58
Stop 24 Liquors 51
Joe's Beverage Warehouse 44
Sixers Gas Station 41
Chalet Party Shoppe 38
Golden Gate Beverage and Liquor 36
Bedrocks 34

More trends

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