Growth
Project LeanNation against its category
The biggest tracked US meal kits & prepared meals by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Project LeanNation's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | M Meal Prep Sunday | +12.8% |
| 2 |
F
Fitlife Foods
|
-1.6% |
| 3 | 9 95 Nutrition | -18.8% |
| 4 | F Fresh Fit Meals | +14.6% |
| 5 |
P
Project LeanNation
|
-10.3% |
| 6 |
C
Cook
|
+0.4% |
Share of tracked category spend, indexed
Store footprint
Store map
29 tracked Project LeanNation locations across 14 US states.
Tracked stores by state
- New York 5
- North Carolina 4
- Texas 4
- Georgia 3
- South Carolina 3
- Indiana 2
- Alabama 1
- Arkansas 1
- Iowa 1
- Idaho 1
- Missouri 1
- New Jersey 1
- Ohio 1
- Virginia 1
Customer overlap
Who shops at Project LeanNation
Tracked chains Project LeanNation customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Local Food Market-Tully
100
C
Coffee Mania
62
Coffee Mania
62
R
Reid's Fine Foods
22
T
The Wildcat Sports Pub
22
B
BRIX
17
P
P & C Fresh
17
W
Witty Wicks Candles
15
P
Plaza Discount Liquors
15
More trends