Growth
On the Go against its category
The biggest tracked US truck stops & travel centers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks On the Go's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Love's Travel Stop | +0.5% |
| 2 | Buc-ee's | +13.0% |
| 3 | Pilot Flying J | -11.2% |
| 4 | Space Age | +8.6% |
| 5 | TravelCenters of America | -17.0% |
| 6 | Road Ranger | -4.2% |
| 7 | Petro Stopping Centers | -12.9% |
| 8 | TravelCenters-TA-Petro | -22.7% |
| 9 | Fuel Mart | +2.9% |
| 10 | Big D | -10.6% |
| 24 | On the Go | +13.1% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked On the Go locations across 11 US states. Georgia, South Carolina, and California hold 42% of them.
Tracked stores by state
- Georgia 3
- South Carolina 3
- California 2
- Connecticut 2
- Michigan 2
- Missouri 2
- Louisiana 1
- Massachusetts 1
- Mississippi 1
- New Jersey 1
- Texas 1
Customer overlap
Who shops at On the Go
Tracked chains On the Go customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
City of Middletown
100
King of Spirits
91
Westfield Spirit Shoppe
90
Middletown
85
Brownstone Bottle Shop
84
Middletown Sewer Department
83
Global Market 2
83
Gildersleeve Spirit Shop
79
Portland Town Hall
79
Brookgreen Pantry & Grill
79
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