Growth
Off The Hook against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Off The Hook's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Texas Roadhouse | +6.1% |
| 2 | Chili's Grill & Bar | +5.7% |
| 3 | Olive Garden | +2.0% |
| 4 | Applebee's Grill + Bar | -1.3% |
| 5 | LongHorn Steakhouse | +9.0% |
| 6 | Outback Steakhouse | +0.2% |
| 7 | Red Robin Gourmet Burgers | -5.4% |
| 8 | Red Lobster | -0.7% |
| 9 | BJ's Restaurant & Brewhouse | -8.6% |
| 10 | Cheddar's Scratch Kitchen | +1.6% |
| 153 | Off The Hook | +11.8% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked Off The Hook locations across 12 US states. Louisiana, California, and Mississippi hold 52% of them.
Tracked stores by state
- Louisiana 7
- California 2
- Mississippi 2
- New York 2
- Delaware 1
- Hawaii 1
- Missouri 1
- Nevada 1
- Ohio 1
- Pennsylvania 1
- Tennessee 1
- Washington 1
Customer overlap
Who shops at Off The Hook
Tracked chains Off The Hook customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Aulani, A Disney Resort & Spa
100
All Sports Bar and Grill
67
Aulani Disney Resort
60
Il Pizzaiolo Warrendale
59
Jett's Food Mart
53
Napa Prime Chophouse & Cigar Bar
52
Oak Point Fresh Market
51
ELIA Mediterranean Grille
50
Carter's Supermarket
46
Makahiki
39
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