Growth
Northern Lights against its category
The biggest tracked US utilities by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Northern Lights's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Coast Electric Power Association
|
- |
| 2 |
D
DTE Energy
|
-66.3% |
| 3 |
S
Singing River Electric
|
- |
| 4 |
R
Rochester Gas and Electric
|
- |
| 5 |
N
National Fuel
|
- |
| 6 |
E
Eversource
|
-13.1% |
| 7 |
M
Memphis Light Gas & Water
|
-8.2% |
| 8 |
S
South Central Power Co
|
-30.8% |
| 9 |
C
Central Alabama Electric Cooperative
|
-5.8% |
| 10 |
C
Central Maine Power
|
-0.9% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Northern Lights locations across 8 US states.
Customer overlap
Who shops at Northern Lights
Tracked chains Northern Lights customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends