Growth
Meijer Optical against its category
The biggest tracked US eye care chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Meijer Optical's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
M
MyEyeDr.
|
+6.8% |
| 2 |
W
Warby Parker
|
- |
| 3 |
C
Cincinnati Eye Institute
|
-3.0% |
| 4 |
E
EyeCare Associates
|
+18.3% |
| 5 |
V
Vision Source
|
-6.9% |
| 6 | T Total Vision | -0.1% |
| 7 | T The Eye Center | +1.0% |
| 8 | A Advanced Eyecare | -6.1% |
| 9 |
L
LasikPlus
|
+13.2% |
| 10 | V Virginia Eye Institute | +8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Meijer Optical locations across 5 US states.
Customer overlap
Who shops at Meijer Optical
Tracked chains Meijer Optical customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
F
Fowler Liquors
100
O
Otterbein Express
94
C
City of West Lafayette
64
S
Sun Dog Cafe
47
M
Murphy's Food King
44
W
Walt's Pub and Grill
42
P
Pay Less Fuel Center
36
Pay Less Fuel Center
36
T
Tsunami Carwash West Lafayette
33
T
The Homestead - West Lafayette
31
V
Village Bottle Shoppe
28
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