Growth
Houlihan's against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Houlihan's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Texas Roadhouse | +6.1% |
| 2 | Chili's Grill & Bar | +5.7% |
| 3 | Olive Garden | +2.0% |
| 4 | Applebee's Grill + Bar | -1.3% |
| 5 | LongHorn Steakhouse | +9.0% |
| 6 | Outback Steakhouse | +0.2% |
| 7 | Red Robin Gourmet Burgers | -5.4% |
| 8 | Red Lobster | -0.7% |
| 9 | BJ's Restaurant & Brewhouse | -8.6% |
| 10 | Cheddar's Scratch Kitchen | +1.6% |
| 144 | Houlihan's | -8.6% |
Share of tracked category spend, indexed
Store footprint
Store map
25 tracked Houlihan's locations across 12 US states. New Jersey, Georgia, and Kansas hold 48% of them.
Customer overlap
Who shops at Houlihan's
Tracked chains Houlihan's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Market District
100
Heisler's Market
82
Al's Cafe
80
Carbonara's
77
Lula Women's Boutique
72
Bella's On Fort Couch
70
OTB Bicycle Cafe
64
Trolley Stop Inn
63
Il Pizzaiolo
59
The Porch at Siena
59
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