Growth
Firefly against its category
The biggest tracked US fine dining & steakhouses by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Firefly's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Ruth's Chris Steak House | -4.6% |
| 2 | Fogo de Chão Brasil | - |
| 3 | The Capital Grille | -3.9% |
| 4 | Texas de Brazil | -12.7% |
| 5 | Fleming's Prime Steakhouse & Wine Bar | -7.6% |
| 6 | Eddie V's Prime Seafood | -0.4% |
| 7 | Perry's Steakhouse & Grille | -7.0% |
| 8 | Ocean Prime | - |
| 9 | STK Steakhouse | -10.4% |
| 10 | The Chop House | -3.7% |
| 86 | Firefly | -3.5% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Firefly locations across 8 US states and DC. California, Arizona, and District of Columbia hold 40% of them.
Tracked stores by state
- California 2
- Arizona 1
- District of Columbia 1
- Florida 1
- Michigan 1
- North Carolina 1
- Ohio 1
- Oklahoma 1
- Virginia 1
Customer overlap
Who shops at Firefly
Tracked chains Firefly customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Oryana Community Co-op
100
Oleson's Food Stores
49
Tom's Food Market
43
Tom's Food Markets
41
Edson Farms Market and Deli
41
North Peak Brewing Company
36
Cherryland Electric Cooperative
36
Pet's Naturally
35
Francisco's Market & Deli
33
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