Growth
Fatboys against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Fatboys's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Texas Roadhouse | +6.1% |
| 2 | Chili's Grill & Bar | +5.7% |
| 3 | Olive Garden | +2.0% |
| 4 | Applebee's Grill + Bar | -1.3% |
| 5 | LongHorn Steakhouse | +9.0% |
| 6 | Outback Steakhouse | +0.2% |
| 7 | Red Robin Gourmet Burgers | -5.4% |
| 8 | Red Lobster | -0.7% |
| 9 | BJ's Restaurant & Brewhouse | -8.6% |
| 10 | Cheddar's Scratch Kitchen | +1.6% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Fatboys locations across 5 US states. Florida, Alabama, and New York hold 80% of them.
Customer overlap
Who shops at Fatboys
Tracked chains Fatboys customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Cefco Wash
100
Eglin Air Force Base Commissary
96
Bluewater Food Mart and Vape Shop
75
Bamboo Sushi Bar & Hibachi
71
Helen Back Pizza
70
Hurlburt
59
Tisano's Garlic Grill
55
Pounders Hawaiian Grill
51
3rd Planet Brewing
49
Task Force Pizza
47
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