Growth
Family Farm & Home against its category
The biggest tracked US farm & ranch stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Family Farm & Home's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Tractor Supply Co. | +1.4% |
| 2 | Fleet Farm | +3.4% |
| 3 | Rural King | +2.2% |
| 4 | Blain's Farm & Fleet | -4.5% |
| 5 | D&B Supply | -1.2% |
| 6 | C-A-L Ranch Stores | -18.1% |
| 7 | BomgaarsSupply | +2.0% |
| 8 | Murdoch's Ranch & Home Supply | +8.2% |
| 9 | Runnings | +5.5% |
| 10 | Atwoods Ranch & Home Goods | +5.2% |
| 18 | Family Farm & Home | +8.9% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Family Farm & Home locations across 3 US states. Michigan holds 60% of them.
Tracked stores by state
- Michigan 6
- Ohio 2
- Pennsylvania 2
Customer overlap
Who shops at Family Farm & Home
Tracked chains Family Farm & Home customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Wesco
100
Country Fair
46
Ben's Supercenter
33
Jorgi's Marketplace
32
Valesky's
32
Ed's Orchard Market
31
McLean's Home Center
30
Erie Crawford Cooperative
30
Vinckier Foods
30
McCormick
28
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