Growth
Dragonfly against its category
The biggest tracked US flower shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Dragonfly's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Disneyland Park
|
+2.9% |
| 2 |
I
ilani Casino Resort
|
- |
| 3 | H HEB Blooms | +0.9% |
| 4 |
F
Flowerama
|
-4.4% |
| 5 | W Warners Bros Studio Store | - |
| 6 | T The Flower Bin | -0.2% |
| 7 | P Pooh Corner | +3.1% |
| 8 |
D
Dreisbach Wholesale Florists
|
+1.9% |
| 9 | P Potomac Floral Wholesale | +3.5% |
| 10 | K Kraynak's Flower Boutique & Greenhouses | +15.0% |
| 147 | D Dragonfly | -8.3% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Dragonfly locations across 11 US states.
Tracked stores by state
- Texas 2
- California 1
- Idaho 1
- Massachusetts 1
- Maryland 1
- Mississippi 1
- Nebraska 1
- New York 1
- Ohio 1
- Pennsylvania 1
- Wisconsin 1
Customer overlap
Who shops at Dragonfly
Tracked chains Dragonfly customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Boise Co-op
100
O
O'Bannon's Taphouse
66
G
Good Bull Icehouse
65
F
Flying M Coffeehouse
59
Flying M Coffeehouse
59
M
Mama Sake
56
D
Duddley's Draw
38
H
Highlands Hollow Brewhouse
37
I
Idaho Mountain Touring
31
R
Rediscovered Books
30
T
The Flicks
30
The Flicks
30
More trends