Growth
Diesel Barbershop against its category
The biggest tracked US barber shop chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Diesel Barbershop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
H
Hammer & Nails Grooming Shop for Guys
|
+15.7% |
| 2 |
F
Floyd's 99 Barbershop
|
- |
| 3 | L Lady Jane's Haircuts for Men | -14.8% |
| 4 |
V
V's Barbershop
|
+18.4% |
| 5 |
R
Roosters Men's Grooming Center
|
-6.2% |
| 6 |
T
Tune Up The Manly Salon
|
-6.6% |
| 7 | T The Barbers | -6.8% |
| 8 |
H
Hair Mechanix
|
+7.3% |
| 9 | T The Barbershop | - |
| 10 |
K
Knockouts Haircuts for Men
|
-6.9% |
| 23 |
D
Diesel Barbershop
|
-52.5% |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked Diesel Barbershop locations across 9 US states.
Tracked stores by state
- Texas 12
- Florida 4
- Wisconsin 3
- North Carolina 2
- Arizona 1
- Colorado 1
- Missouri 1
- Pennsylvania 1
- South Carolina 1
Customer overlap
Who shops at Diesel Barbershop
Tracked chains Diesel Barbershop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
The Tavern at Your Nexton Harris Teeter
100
The Tavern at Your Nexton Harris Teeter
100
E
El Cerro Reyes
18
G
Gary's Beer & Liquor
16
S
Sentry Foods
16
Sentry Foods
16
F
Fusion Bowl
15
D
Durbin Nail Spa
14
T
The Pickle Bar
12
More trends