Growth
Crafted against its category
The biggest tracked US casual dining chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Crafted's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
T
Texas Roadhouse
|
+6.1% |
| 2 |
C
Chili's Grill & Bar
|
+6.2% |
| 3 |
O
Olive Garden
|
+2.3% |
| 4 |
A
Applebee's Grill + Bar
|
-1.6% |
| 5 |
L
LongHorn Steakhouse
|
+8.9% |
| 6 |
O
Outback Steakhouse
|
+0.4% |
| 7 |
R
Red Robin Gourmet Burgers
|
-5.0% |
| 8 |
R
Red Lobster
|
-0.6% |
| 9 |
B
BJ's Restaurant & Brewhouse
|
-9.1% |
| 10 |
C
Cheddar's Scratch Kitchen
|
+2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Crafted locations across 11 US states.
Tracked stores by state
- Virginia 3
- North Carolina 2
- New York 2
- Texas 2
- Colorado 1
- Florida 1
- Illinois 1
- Kansas 1
- Massachusetts 1
- Missouri 1
- Washington 1
Customer overlap
Who shops at Crafted
Tracked chains Crafted customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Corn Belt Energy
100
Corn Belt Energy
100
G
Green Top Grocery
82
W
Wooden Nickel Pub
75
B
Bright Penny Brewing
66
L
Lvl Up Coffee Bar
66
Lvl Up Coffee Bar
66
N
Natty Greene's Pub
65
A
Ancho & Agave
64
Ancho & Agave
64
L
Lil Beaver Brewery
64
J
Junction on 70
60
V
VisionPoint Eye Center
59
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