Growth
Better Business Bureau against its category
The biggest tracked US social & community service chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Better Business Bureau's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | M Muckleshoot Indian Tribe | -13.5% |
| 2 | N Naval Academy Club | -11.1% |
| 3 | O Onondaga CASA | - |
| 4 | C Capital District YMCA | -5.8% |
| 5 |
P
Pittsburgh Zoo and Aquarium
|
-17.6% |
| 6 |
C
CommonSpirit Health
|
+6.8% |
| 7 |
C
Cobb Electric Membership Corporation
|
-53.8% |
| 8 |
Y
YMCA of San Diego County
|
-48.2% |
| 9 |
Y
YMCA of Greater Toledo
|
-0.0% |
| 10 |
S
Samaritan Health Services
|
- |
| 27 |
B
Better Business Bureau
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Better Business Bureau locations across 12 US states.
Customer overlap
Who shops at Better Business Bureau
Tracked chains Better Business Bureau customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
S&G
26
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