Growth
Beck's against its category
The biggest tracked US truck stops & travel centers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beck's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
L
|
+0.3% |
| 2 |
B
|
+12.5% |
| 3 |
P
|
-11.7% |
| 4 |
S
|
+7.1% |
| 5 |
T
|
-16.6% |
| 6 |
R
|
-5.7% |
| 7 | F Fuel Mart | +0.9% |
| 8 |
T
|
-22.4% |
| 9 |
W
|
-0.7% |
| 10 | B Big D | -1.7% |
| 16 | B Beck's | - |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Beck's locations across 2 US states.
Customer overlap
Who shops at Beck's
Tracked chains Beck's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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