Growth
Activate against its category
The biggest tracked US family fun centers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Activate's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Sky Zone Trampoline Park
|
+1.9% |
| 2 |
U
Urban Air Trampoline and Adventure Park
|
-10.2% |
| 3 |
B
Bowlero
|
-7.1% |
| 4 |
K
Kids Empire
|
- |
| 5 |
A
Altitude Trampoline Park
|
+5.5% |
| 6 |
A
Andretti Indoor Karting & Games
|
+12.4% |
| 7 | P Pins Mechanical Co. | +1.5% |
| 8 |
S
Spare Time
|
+7.7% |
| 9 |
F
Fat Cats
|
+7.3% |
| 10 |
P
Puttshack
|
-17.1% |
| 24 |
A
Activate
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Activate locations across 7 US states.
Customer overlap
Who shops at Activate
Tracked chains Activate customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Banditos
62
7
7 West Bistro Grill
58
C
Conrad's Crabs & Seafood Market
39
Conrad's Crabs & Seafood Market
39
S
Sun Country Airlines
31
M
Mo's
30
C
Costco Distribution Center
26
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