Trends · data through September 2026

Supermarkets in Belfast

Iceflower tracks 114 stores from 23 supermarkets in Belfast. Russells grew fastest over the last year, ahead of Asda and SuperValu.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
23
Tracked stores
114
Consumer panel
130M+

Growth ranking

Fastest-growing tracked supermarkets

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Russells and Asda sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 R Russells - +8.2%
2 A Asda logo Asda - +6.8%
3 S SuperValu logo SuperValu - +3.7%
4 T Tesco logo Tesco - -4.2%
5 P Polita - -18.3%
  • Tesco
  • Asda
  • Sainsbury's
  • SuperValu
  • Co-op Food
  • Russells
  • VivoXtra
  • Other tracked chains

Store footprint

Store map

114 tracked store locations in Belfast. The 7 largest tracked chains are highlighted.

  • Tesco (47)
  • Asda (11)
  • Sainsbury's (6)
  • SuperValu (7)
  • Co-op Food (20)
  • Russells (3)
  • VivoXtra (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 T Tesco logo Tesco 47
  • 2 C Co-op Food logo Co-op Food 20
  • 3 A Asda logo Asda 11
  • 4 S SuperValu logo SuperValu 7
  • 5 S Sainsbury's logo Sainsbury's 6
  • 6 P Polita 4
  • 7 R Russells 3
  • 8 J Jacks Convenience Store 1
  • 9 O OYE Asian SuperMarket 1
  • 10 E Eco Fresh Food 1
  • 11 S Supershop 1
  • 12 G Graham's 1
  • 13 V Vivo Essentials Eden 1
  • 14 E E Kou Xian 1
  • 15 U Universal Foods NI Ltd 1
  • 16 L Lee Foods Oriental Supermarket 1
  • 17 C Camseng 1
  • 18 E EUROSPAR 1
  • 19 G Greens Food Fare 1
  • 20 L Lustys Centra Larne Townparks 1
  • 21 B Beersbridge community store 1
  • 22 A Alif Supermarket & Wholesale 1
  • 23 V VivoXtra 1

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