Chain · United Kingdom · data through September 2026

W Warhammer logo Warhammer

Iceflower tracks 38 Warhammer stores across 11 of the UK's 12 regions and nations. It ranks #3 of 8 tracked UK collectibles & hobby chains by card spend. Its share of tracked category spend moved -13.9% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
38
Regions
11
Category
Collectibles & Hobby
Category rank
#3

Growth

Warhammer against its category

The biggest tracked UK collectibles & hobby chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Warhammer's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 S Simon Charles Auctioneers +19.7%
2 F Forbidden Planet logo Forbidden Planet -
3 W Warhammer logo Warhammer -13.9%
4 T The Glasgow Stamp Shop -24.9%
5 T The Exchange +17.6%
6 D Disney Store logo Disney Store +6.6%
7 M MINI -20.6%
8 T The Village -32.5%

Share of tracked category spend, indexed

100 66.8 2024 Q4 2026 Q3

Store footprint

Store map

38 tracked Warhammer locations across 11 of the UK's 12 regions and nations.

Tracked stores by region

  • South West 8
  • South East 6
  • Scotland 5
  • North West 4
  • West Midlands 4
  • London 3
  • East Midlands 2
  • North East 2
  • Yorkshire and The Humber 2
  • East of England 1
  • Wales 1

Customer overlap

Who shops at Warhammer

Tracked chains Warhammer customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

E Element Games logo Element Games 100
T Travelling Man logo Travelling Man 33
G GAME logo GAME 11
H HMV logo HMV 3
L LEGO logo LEGO 2
C CeX logo CeX 2
L Lush logo Lush 2

More trends

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