Chain · United Kingdom · data through July 2026

T The Royal Hotel

Iceflower tracks 24 The Royal Hotel stores across 8 of the UK's 12 regions and nations. It ranks #20 of 2,455 tracked UK hotels chains by card spend. Its share of tracked category spend moved -6.4% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
24
Regions
8
Category
Hotel
Category rank
#20

Growth

The Royal Hotel against its category

The biggest tracked UK hotels chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Royal Hotel's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 P Premier Inn -6.1%
2 B Belgrave House +19.0%
3 H Holiday Inn Express -0.3%
4 H Holiday Inn logo Holiday Inn -4.4%
5 T Travelodge logo Travelodge +3.4%
6 V Village Hotel -
7 C Crowne Plaza logo Crowne Plaza -4.1%
8 W W Edinburgh -3.5%
9 H Hilton logo Hilton -6.8%
10 D DoubleTree by Hilton logo DoubleTree by Hilton -14.6%
20 T The Royal Hotel -6.4%

Share of tracked category spend, indexed

100 82.1 2024 Q1 2025 Q4

Store footprint

Store map

24 tracked The Royal Hotel locations across 8 of the UK's 12 regions and nations.

Tracked stores by region

  • North West 6
  • Scotland 5
  • Yorkshire and The Humber 4
  • East of England 2
  • South East 2
  • South West 2
  • West Midlands 2
  • Northern Ireland 1

Customer overlap

Who shops at The Royal Hotel

Tracked chains The Royal Hotel customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

S SOUTH 100
C Clarins Boots Lancaster 55
A Asda Petrol Station 44
B Booths 31
S SPAR 3

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