Chain · United Kingdom · data through July 2026

T The Paper Shop

Iceflower tracks 11 The Paper Shop stores across 7 of the UK's 12 regions and nations. It ranks #9 of 1,018 tracked UK bookstores chains by card spend. Its share of tracked category spend moved +9.0% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
11
Regions
7
Category
Bookstore
Category rank
#9

Growth

The Paper Shop against its category

The biggest tracked UK bookstores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Paper Shop's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 W WHSmith logo WHSmith -2.3%
2 W Waterstones logo Waterstones +8.2%
3 F Forbidden Planet -
4 T The Kiosk +13.6%
5 T Travelling Man -
6 H Havant -4.2%
7 N News 24 -15.0%
8 S Sackville News -33.3%
9 T The Paper Shop +9.0%
10 B B P -

Share of tracked category spend, indexed

100 81.5 2024 Q1 2025 Q4

Store footprint

Store map

11 tracked The Paper Shop locations across 7 of the UK's 12 regions and nations.

Tracked stores by region

  • Yorkshire and The Humber 4
  • London 2
  • East of England 1
  • North West 1
  • Northern Ireland 1
  • Scotland 1
  • Wales 1

Customer overlap

Who shops at The Paper Shop

Tracked chains The Paper Shop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

C Centra logo Centra 100
S SPAR 67
B BP logo BP 28
A Applegreen logo Applegreen 25
N Nisa Local logo Nisa Local 18
M Morrisons logo Morrisons 15

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