Growth
The Flour Pot Bakery against its category
The biggest tracked UK bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Flour Pot Bakery's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Greggs
|
-1.3% |
| 2 |
G
GAIL's
|
-3.6% |
| 3 |
C
Cake Box
|
+17.4% |
| 4 |
K
Krispy Kreme
|
-17.0% |
| 5 | M MOR Bakery & Kitchen | -8.2% |
| 6 |
K
Kaspa's
|
-1.8% |
| 7 |
B
Bayne's
|
-1.3% |
| 8 |
C
Cooplands
|
- |
| 9 |
H
Heavenly Desserts
|
-4.6% |
| 10 |
S
Simmons Bakers
|
-10.9% |
| 69 |
T
The Flour Pot Bakery
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked The Flour Pot Bakery locations across 1 of the UK's 12 regions and nations.
Tracked stores by region
- South East 11
Customer overlap
Who shops at The Flour Pot Bakery
Tracked chains The Flour Pot Bakery customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Sainsbury's Petrol
100
B
Babble Hove
76
B
Brighton and Hove Bus control and help centre
71
B
Brighton & Hove Cricket Club
71
R
Real Patisserie
70
R
Rockwater
49
Rockwater
49
T
Trading Post
39
E
Easy Hours
24
B
Brighton and Hove Acupuncture
23
More trends