Growth
The Chippy against its category
The biggest tracked UK seafood & Cajun chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Chippy's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Canary Wharf
|
- |
| 2 |
B
Burger & Lobster
|
-14.9% |
| 3 |
W
Wetherby Whaler
|
-6.5% |
| 4 | B Bluestone | -18.1% |
| 5 | A Angry Crab Shack | +13.5% |
| 6 |
H
Harry Ramsden's
|
- |
| 7 | V Valerio's Lanark | - |
| 8 |
J
Jimmy's Killer Prawns
|
+10.8% |
| 9 | W Whitby's | +3.0% |
| 10 | T The Chippy | -4.6% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked The Chippy locations across 8 of the UK's 12 regions and nations.
Tracked stores by region
- Scotland 6
- North West 4
- Northern Ireland 4
- South West 4
- East Midlands 3
- London 1
- South East 1
- Wales 1
Customer overlap
Who shops at The Chippy
Tracked chains The Chippy customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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