Growth
Simplyfresh against its category
The biggest tracked UK convenience stores chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Simplyfresh's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | O One Stop | -2.3% |
| 2 | S SPAR | +2.2% |
| 3 | P Premier | +4.0% |
| 4 |
N
Nisa Local
|
+0.7% |
| 5 | L Londis | - |
| 6 | M McColl's | -30.9% |
| 7 |
A
Applegreen
|
-8.7% |
| 8 |
C
Centra
|
+13.3% |
| 9 | B Best-one | -0.4% |
| 10 | K KeyStore | +6.3% |
| 20 | S Simplyfresh | +3.6% |
Share of tracked category spend, indexed
Store footprint
Store map
28 tracked Simplyfresh locations across 5 of the UK's 12 regions and nations.
Tracked stores by region
- West Midlands 10
- London 9
- North West 3
- South East 3
- South West 3
Customer overlap
Who shops at Simplyfresh
Tracked chains Simplyfresh customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Thames Magistrates' Court
100
W
Worldwide Foods
32
Worldwide Foods
32
More trends