Pure UK: 18 Stores, Sales Trends & Growth 2026

Pure

Iceflower tracks 18 Pure stores across 3 of the UK's 12 regions and nations. It ranks #9 of 115 tracked UK salads & healthy bowls by card spend. Its share of tracked category spend moved -22.7% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores

Regions

Pure against its category

The biggest tracked UK salads & healthy bowls by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pure's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

#	Chain	YoY share
1	L LEON	-19.8%
2	F Farmer J	-8.1%
3	V Vasantha Vilas	-
4	V Victors Restaurant And Bar	-17.4%
5	T The Green Welly Stop	-1.2%
6	D Delhi Wala	-
7	S Shayona	+14.0%
8	T The Salad Kitchen	-
9	P Pure	-22.7%
10	M Mildreds	-1.3%

Share of tracked category spend, indexed

Store footprint

Store map

18 tracked Pure locations across 3 of the UK's 12 regions and nations.

Tracked stores by region

London 15
South East 2
North West 1

Customer overlap

Who shops at Pure

Tracked chains Pure customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.