Growth
Kiko Milano against its category
The biggest tracked UK makeup & cosmetics by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Kiko Milano's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
S
Sephora
|
+17.9% |
| 2 | C Clarins Boots Leeds | -10.2% |
| 3 | C Clarins Boots Lincoln | -19.1% |
| 4 |
K
Kiko Milano
|
-12.5% |
| 5 | C Clarins Boots York | -19.9% |
| 6 | C Clarins Boots Watford | -21.4% |
| 7 |
C
Charlotte Tilbury
|
-8.3% |
| 8 | C Clarins Boots Taunton | -26.0% |
| 9 | C Clarins Boots Tyne & Wear Gateshead | +2.5% |
| 10 | C Clarins Boots Southampton | -19.3% |
Share of tracked category spend, indexed
Store footprint
Store map
37 tracked Kiko Milano locations across 11 of the UK's 12 regions and nations.
Tracked stores by region
- London 9
- South East 7
- East of England 3
- North West 3
- Scotland 3
- South West 3
- Yorkshire and The Humber 3
- East Midlands 2
- North East 2
- Northern Ireland 1
- West Midlands 1
Customer overlap
Who shops at Kiko Milano
Tracked chains Kiko Milano customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Sephora
48
Sephora
48
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