Growth
Friary Mill Bakery against its category
The biggest tracked UK bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Friary Mill Bakery's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Greggs
|
-1.3% |
| 2 |
G
GAIL's
|
-3.6% |
| 3 |
C
Cake Box
|
+17.4% |
| 4 |
K
Krispy Kreme
|
-17.0% |
| 5 | M MOR Bakery & Kitchen | -8.2% |
| 6 |
K
Kaspa's
|
-1.8% |
| 7 |
B
Bayne's
|
-1.3% |
| 8 |
C
Cooplands
|
- |
| 9 |
H
Heavenly Desserts
|
-4.6% |
| 10 |
S
Simmons Bakers
|
-10.9% |
| 64 |
F
Friary Mill Bakery
|
-7.6% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Friary Mill Bakery locations across 1 of the UK's 12 regions and nations.
Tracked stores by region
- South West 10
Customer overlap
Who shops at Friary Mill Bakery
Tracked chains Friary Mill Bakery customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
P
Plympton Spice
100
S
Staddiscombe
82
P
Plymouth Argyle FC
64
C
Chaplins Superstore
53
Chaplins Superstore
53
P
Plymouth Citybus
48
Plymouth Citybus
48
H
Home Park Stadium
37
M
Milehouse Pharmacy
36
O
OYO Plymouth Central Hotel
34
J
JR Commercial Cleaning
26
D
Drake Circus
22
Drake Circus
22
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