Growth
Buns from Home against its category
The biggest tracked UK bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Buns from Home's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
G
Greggs
|
-1.3% |
| 2 |
G
GAIL's
|
-3.6% |
| 3 |
C
Cake Box
|
+17.4% |
| 4 |
K
Krispy Kreme
|
-17.0% |
| 5 | M MOR Bakery & Kitchen | -8.2% |
| 6 |
K
Kaspa's
|
-1.8% |
| 7 |
B
Bayne's
|
-1.3% |
| 8 |
C
Cooplands
|
- |
| 9 |
H
Heavenly Desserts
|
-4.6% |
| 10 |
S
Simmons Bakers
|
-10.9% |
| 48 |
B
Buns from Home
|
- |
Share of tracked category spend, indexed
Store footprint
Store map
17 tracked Buns from Home locations across 1 of the UK's 12 regions and nations.
Tracked stores by region
- London 17
Customer overlap
Who shops at Buns from Home
Tracked chains Buns from Home customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
U
Unified Europe Ltd.
100
T
Trainline
81
Trainline
81
S
Soho House
37
Soho House
37
W
Whole Foods Market
37
Whole Foods Market
37
R
Resident Advisor
32
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