Growth
Better Brows against its category
The biggest tracked UK beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Better Brows's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Clinique
|
+8.2% |
| 2 | A Apple Nails & Beauty | - |
| 3 | S Splendr Ltd. | -37.3% |
| 4 | M Morresi Hair Stylist | +6.1% |
| 5 | S Shumaila's | - |
| 6 | A Alan Howard | +0.2% |
| 7 | S Skin Cupid | - |
| 8 | G Glow, Ilminster | -8.1% |
| 9 | N Newport Nails | -2.8% |
| 10 | S Secret Spa | - |
| 35 |
B
Better Brows
|
-17.2% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Better Brows locations across 5 of the UK's 12 regions and nations.
Tracked stores by region
- London 4
- East Midlands 3
- East of England 3
- North West 1
- West Midlands 1
Customer overlap
Who shops at Better Brows
Tracked chains Better Brows customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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