Growth
Baskin-Robbins against its category
The biggest tracked UK ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Baskin-Robbins's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Creams
|
-7.3% |
| 2 | Y Yummies | - |
| 3 | A Afters Original | - |
| 4 |
C
Cadwaladers
|
-11.2% |
| 5 | C Cheshire Farm Ice Cream | -12.9% |
| 6 |
S
Snowflake Luxury Gelato
|
-1.3% |
| 7 | T The Cow | +5.8% |
| 8 |
R
Rassams Creamery
|
+12.1% |
| 9 | G GFactoryBasingstoke | - |
| 10 | S Simpsons Buckie | - |
| 11 |
B
Baskin-Robbins
|
-13.5% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Baskin-Robbins locations across 3 of the UK's 12 regions and nations.
Tracked stores by region
- London 5
- Scotland 4
- West Midlands 1
- Other 1
Customer overlap
Who shops at Baskin-Robbins
Tracked chains Baskin-Robbins customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
V
VB & Sons
100
C
Codona's Amusement Park
93
C
Costco Online Uk Ltd.
75
H
Българско училище ''Св. Климент Охридски'' - Harrow
72
A
Asda Fuel
18
Asda Fuel
18
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