Chain · United States · data through September 2026

Wheels

Iceflower tracks 23 Wheels stores across 1 US state. It ranks #33 of 79 tracked US truck stops & travel centers by card spend. Its share of tracked category spend moved -28.4% over the last year.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
23
States
1
Category
Truck Stops & Travel Centers
Category rank
#33

Growth

Wheels against its category

The biggest tracked US truck stops & travel centers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Wheels's share of the category quarter by quarter, indexed to 2024 Q4 = 100.

# Chain YoY share
1 Love's Travel Stop +0.5%
2 Buc-ee's +13.0%
3 Pilot Flying J -11.2%
4 Space Age +8.6%
5 TravelCenters of America -17.0%
6 Road Ranger -4.2%
7 Petro Stopping Centers -12.9%
8 TravelCenters-TA-Petro -22.7%
9 Fuel Mart +2.9%
10 Big D -10.6%
33 Wheels -28.4%

Share of tracked category spend, indexed

100 50.3 2024 Q4 2026 Q3

Store footprint

Store map

23 tracked Wheels locations across 1 US state. All of them are in Connecticut.

Tracked stores by state

Customer overlap

Who shops at Wheels

Tracked chains Wheels customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

Caraluzzi's 100
Harry's Wine & Liquor Market 41
Alliance Française of Northwestern Connecticut, Inc. 37
Happy Harry's Wine & Liquor Warehouse 32
Cover Two 32
Mo's Wine & Spirits 30
Martel Bistro & Bar 28
Southford Pizza 28
Nordic Fish 28

More trends

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