Growth
Watson's against its category
The biggest tracked US garden & outdoor living chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Watson's's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Pinch A Penny Pool Patio Spa | +11.2% |
| 2 | Zamzows | +13.8% |
| 3 | Stauffers of Kissel Hill | +15.2% |
| 4 | SiteOne Landscape Supply | +14.4% |
| 5 | Watson's | - |
| 6 | Star Nursery | +3.6% |
| 7 | The Great Escape | +7.5% |
| 8 | Pike Nurseries | +16.6% |
| 9 | Meadows Farms Nurseries and Landscape | - |
| 10 | Stein's Garden & Home | +12.4% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Watson's locations across 5 US states. Michigan, Ohio, and Kentucky hold 80% of them.
Customer overlap
Who shops at Watson's
Tracked chains Watson's customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
McIntosh's Pub & Grub
100
Butler Rural Elec Cooperative Inc
62
Cincinnati Pool & Patio
55
Kroger
55
Owen Electric Cooperative
53
California Marketplace
52
The Pool Store and Spas
52
Riley's Pools and Spas
49
More trends