Growth
VisionFirst against its category
The biggest tracked US optician chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks VisionFirst's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | America's Best Contacts & Eyeglasses | +1.0% |
| 2 | Pearle Vision | +8.0% |
| 3 | Clarkson Eyecare | +2.0% |
| 4 | Shopko | +1.8% |
| 5 | eyecarecenter | -5.1% |
| 6 | Vision Center at Meijer | - |
| 7 | Rx Optical | -5.5% |
| 8 | Optical Outlets | -4.7% |
| 9 | VisionFirst | -2.7% |
| 10 | Wisconsin Vision | -2.1% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked VisionFirst locations across 4 US states. Kentucky, Indiana, and Florida hold 95% of them.
Customer overlap
Who shops at VisionFirst
Tracked chains VisionFirst customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends