Growth
Vape against its category
The biggest tracked US vape & tobacco shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Vape's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Smoker Friendly | +0.2% |
| 2 | Wild Bill's Tobacco | +10.5% |
| 3 | Tobacco Connection | +3.1% |
| 4 | Big Smoke | +9.3% |
| 5 | Tobacco Hut & Vape | +16.3% |
| 6 | Tobacco & Vape | -3.1% |
| 7 | Tobacco King and Vape | -15.5% |
| 8 | Tobacco Hut | +11.1% |
| 9 | Smoke Shop | +5.9% |
| 10 | Vape City | +4.5% |
| 16 | Vape | +4.9% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked Vape locations across 2 US states. Idaho holds 96% of them.
Customer overlap
Who shops at Vape
Tracked chains Vape customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Vapor Loft
100
Big Smoke
56
D&B Supply
53
Elite Vapor Vape & Smoke
53
Ghost Vape Nampa
51
Durity Vape and Smoke 4
43
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