Growth
The Olive Tree against its category
The biggest tracked US Mediterranean & Middle Eastern chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Olive Tree's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
CAVA
|
+13.8% |
| 2 |
T
Taziki's Mediterranean Cafe
|
+11.7% |
| 3 |
L
Luna Grill
|
+0.9% |
| 4 |
A
Aladdin's Eatery
|
-9.9% |
| 5 |
T
The Great Greek Mediterranean Grill
|
- |
| 6 |
M
mezeh
|
-8.6% |
| 7 |
M
Moby Dick House of Kabob
|
-6.9% |
| 8 |
N
Nick The Greek
|
+19.6% |
| 9 |
P
Pita Way
|
+12.6% |
| 10 |
P
Pita Jungle
|
-11.9% |
| 15 | T The Olive Tree | -21.7% |
Share of tracked category spend, indexed
Store footprint
Store map
13 tracked The Olive Tree locations across 8 US states.
Tracked stores by state
- Georgia 2
- Maryland 2
- New York 2
- Ohio 2
- Pennsylvania 2
- California 1
- Florida 1
- North Carolina 1
Customer overlap
Who shops at The Olive Tree
Tracked chains The Olive Tree customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Y
Ya Hala Bakery & Grill
100
A
Aberdeen PG Commissary
45
Aberdeen PG Commissary
45
B
Beards Hill Liquors
39
L
Lin's Hibachi
38
A
Aberdeen Diner
31
H
Herb's On the Curb
27
H
Holyland International Import Supermarket
27
D
Dietrich's Tavern
24
N
North East Lowe's
22
North East Lowe's
22
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