Growth
Sweetwaters Coffee & Tea against its category
The biggest tracked US cafes & bakery-cafes by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Sweetwaters Coffee & Tea's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Panera Bread | -1.3% |
| 2 | Einstein Bros. Bagels | +2.3% |
| 3 | Bruegger's Bagels | -23.2% |
| 4 | Kneaders Bakery & Cafe | -8.9% |
| 5 | Tatte Bakery & Cafe | +5.9% |
| 6 | Café Zupas | -10.2% |
| 7 | La Madeleine French Café | -13.6% |
| 8 | Corner Bakery | -17.5% |
| 9 | Virgin River Hotel and Casino | +11.5% |
| 10 | Uncommon Grounds Coffee & Bagels | +6.7% |
| 47 | Sweetwaters Coffee & Tea | -11.9% |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked Sweetwaters Coffee & Tea locations across 12 US states. Michigan, Texas, and Illinois hold 60% of them.
Tracked stores by state
- Michigan 8
- Texas 8
- Illinois 2
- New Jersey 2
- Ohio 2
- South Carolina 2
- Arizona 1
- Massachusetts 1
- Missouri 1
- North Dakota 1
- New York 1
- Tennessee 1
Customer overlap
Who shops at Sweetwaters Coffee & Tea
Tracked chains Sweetwaters Coffee & Tea customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends