Growth
Super C against its category
The biggest tracked US discount grocers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Super C's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | ALDI | +2.9% |
| 2 | WinCo | -8.7% |
| 3 | Lidl | -0.2% |
| 4 | Grocery Outlet | +9.3% |
| 5 | Smart & Final | +2.1% |
| 6 | Food 4 Less | +0.8% |
| 7 | Save A Lot | -1.3% |
| 8 | Marc's | -6.3% |
| 9 | FoodMaxx | -4.4% |
| 10 | Food Depot | +0.6% |
| 40 | Super C | +6.8% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Super C locations across 7 US states. Nebraska, New Jersey, and Arizona hold 60% of them.
Tracked stores by state
- Nebraska 3
- New Jersey 2
- Arizona 1
- Colorado 1
- Mississippi 1
- Ohio 1
- Washington 1
Customer overlap
Who shops at Super C
Tracked chains Super C customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Russ's Market
100
Jack Rabbit Liquors
85
Super Saver
84
Del Sol Market
79
Leon's Gourmet Grocer
58
Del Sol IGA
51
Colibri
50
Tacos El Chipilon
43
JetSplash
42
Pure Market
40
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