Growth
Ruler Foods against its category
The biggest tracked US discount grocers by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Ruler Foods's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | ALDI | +2.9% |
| 2 | WinCo | -8.7% |
| 3 | Lidl | -0.2% |
| 4 | Grocery Outlet | +9.3% |
| 5 | Smart & Final | +2.1% |
| 6 | Food 4 Less | +0.8% |
| 7 | Save A Lot | -1.3% |
| 8 | Marc's | -6.3% |
| 9 | FoodMaxx | -4.4% |
| 10 | Food Depot | +0.6% |
| 14 | Ruler Foods | -3.1% |
Share of tracked category spend, indexed
Store footprint
Store map
46 tracked Ruler Foods locations across 6 US states. Indiana, Illinois, and Kentucky hold 74% of them.
Customer overlap
Who shops at Ruler Foods
Tracked chains Ruler Foods customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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