Chain · United States · data through August 2026

R Rich Oil

Iceflower tracks 14 Rich Oil stores across 4 US states.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked stores
14
States
4
Category
Gas Station

Growth

Rich Oil against its category

The biggest tracked US gas stations chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rich Oil's share of the category quarter by quarter, indexed to 2024 Q1 = 100.

# Chain YoY share
1 S Shell logo Shell +2.0%
2 C Chevron logo Chevron +4.0%
3 S Speedway logo Speedway -11.1%
4 S Sunoco logo Sunoco -6.2%
5 M Maverik logo Maverik +3.3%
6 M Marathon logo Marathon -
7 Q QuikTrip logo QuikTrip +5.7%
8 M Murphy USA logo Murphy USA -3.6%
9 E Exxon logo Exxon -13.5%
10 R RaceTrac logo RaceTrac -1.0%

Share of tracked category spend, indexed

100 73.8 2024 Q1 2025 Q4

Store footprint

Store map

14 tracked Rich Oil locations across 4 US states.

Tracked stores by state

Customer overlap

Who shops at Rich Oil

Tracked chains Rich Oil customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.

I Ironton Food Fair 100
P Polly's Country Store 86
G Gillispie's 93 Carryout 60
G Generations KY 57
P Park Avenue Car Wash 54
T Tailgaters Carryout 44
A Archey's Bar & Grill 39
C Casey's Distributing 39
C Chelsea Lumber Company 39
P Philippi Inn 30

More trends

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