Growth
Rich Oil against its category
The biggest tracked US gas stations & convenience stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Rich Oil's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
Store footprint
Store map
18 tracked Rich Oil locations across 4 US states. Michigan, Ohio, and West Virginia hold 83% of them.
Tracked stores by state
- Michigan 5
- Ohio 5
- West Virginia 5
- Indiana 3
Customer overlap
Who shops at Rich Oil
Tracked chains Rich Oil customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Ironton Food Fair
100
Polly's Country Store
89
Gillispie's 93 Carryout
68
Archey's Bar & Grill
51
Crossroads Grill and Bar
50
Tailgaters Carryout
46
Clone's Country Store
38
Boss Cider
38
Salt Rock Galaxy
35
Rives Quality Meats
33
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