Growth
Parking Lot against its category
The biggest tracked US theme parks & attractions by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Parking Lot's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
W
Walt Disney World
|
+4.2% |
| 2 |
S
SeaWorld
|
+0.9% |
| 3 |
B
Busch Gardens
|
-5.3% |
| 4 |
H
Hersheypark
|
-7.3% |
| 5 |
K
Kings Island
|
+18.0% |
| 6 |
U
Universal Studios Hollywood
|
-4.6% |
| 7 |
U
Universal Orlando Resort
|
+0.3% |
| 8 |
U
Universal Studios
|
- |
| 9 |
K
Kalahari Resorts & Convention Center
|
-15.9% |
| 10 |
K
Kennywood
|
-11.3% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Parking Lot locations across 9 US states.
Tracked stores by state
- California 7
- Washington 2
- Colorado 1
- Connecticut 1
- Georgia 1
- New York 1
- Oregon 1
- Pennsylvania 1
- Texas 1
Customer overlap
Who shops at Parking Lot
Tracked chains Parking Lot customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kings Market
100
J
Javier's
86
Javier's
86
B
Berkeley Bowl West
81
W
Washington State Ferries
67
Washington State Ferries
67
A
Andronico's Community Markets
64
Andronico's Community Markets
64
S
Swinomish Market
55
Swinomish Market
55
More trends