Growth
On The Rocks against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks On The Rocks's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
21 tracked On The Rocks locations across 14 US states and DC.
Tracked stores by state
- Florida 3
- Michigan 3
- Illinois 2
- New York 2
- Alabama 1
- Arizona 1
- Connecticut 1
- District of Columbia 1
- Delaware 1
- Kansas 1
- Kentucky 1
- Maryland 1
- Missouri 1
- North Carolina 1
- Ohio 1
Customer overlap
Who shops at On The Rocks
Tracked chains On The Rocks customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
B
Bedrocks
100
M
McCarthy's Irish Bar
91
W
Wildwood Tavern
88
S
SpiderSavvy
75
B
Belle's Cocktail House
75
S
Stagger Inn
73
B
Big Cat Liquor
64
T
The Horse & Jockey
63
T
The Roxy
62
T
The Merc Co+op
60
More trends